A popular film the world over, catchy music and, most importantly, an umbrella shop that became famous, and yet… it didn’t exist at the time. From this observation, Jean-Pierre Yvon, 22 years after the film by Jacques Demy came out, set up ‘Le Véritable Cherbourg’ business in the centre of town. Today, it’s his son, Charles Yvon, who runs the company.
“My father’s initial idea was to create a complete range, with a model to fit the requirements of everyone. We all want a tough, resistant umbrella – the one that will stand up to winds of 155 km/h – elegant and made in the heart of Cherbourg.” Charles Yvon, CEO of ‘Le Veritable Cherbourg’
Some 37 manual stages are needed in the production of an umbrella. A know-how recognised by the French state with the label of ‘Entreprise du Patrimoine Vivant’, a Living Heritage Company.
Since the beginning of September 2019, the umbrellas are for sale in the official shop of the Elysée Palace, along with other products 100% made in France. The profits from these sales help to cover the dining costs of the Presidential Palace.
“We were chosen – along with other brands – to represent the flowers of French businesses which manufacture at home. It’s something we’re very proud of, and a passport for exporting.”
More than 10 000 umbrellas leave the factory every year, of which 20% are exported. After having conquered the French, the company is now aiming for the international market, notably Japan.”
With ‘Le Véritable Cherbourg’, the umbrella has become an item to be handed down from generation to generation. The company is constantly innovating and has just submitted three patents for the invention of the Parapactum, a security umbrella already in use to protect Presidents and other VIPs.
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